Privacy Policy
Last updated: January 26, 2026
Overview
Substantive Systems ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website or use our services.
Information We Collect
We may collect the following types of information:
- Contact information: Name, email address, phone number, and company name when you submit a form or contact us.
- Business information: Details about your business operations that you provide to help us understand your needs.
- Diagnostic assessment data: When you use our diagnostic tools or assessments, we collect your responses, including information about your business operations, pain points, team size, revenue indicators, tools used, and other operational metrics you provide.
- Usage data: Information about how you interact with our website, including pages visited and time spent, collected through analytics tools.
- Device information: Browser type, operating system, and device type for website optimization.
How We Use Your Information
We use collected information to:
- Respond to your inquiries and provide requested services
- Send project proposals and service-related communications
- Improve our website and services
- Analyze website traffic and usage patterns
- Comply with legal obligations
Information Sharing and Sale
We may share, sell, license, or transfer your personal information and business data to third parties for various purposes, including but not limited to:
- Marketing purposes: To companies offering products or services that may be relevant to your business
- Research and analytics: To research firms, data aggregators, or analytics companies
- Business transactions: In connection with a merger, acquisition, or sale of assets
- Service providers: To third parties who assist in operating our website and business
- Legal compliance: When required by law or to protect our rights
The information we may share or sell includes contact information, business operational data, diagnostic assessment responses, and any other information you provide through our websites or tools.
Your data may be stored in third-party customer relationship management (CRM) systems and may be transferred to parties located in jurisdictions outside your own.
California Residents (CCPA)
If you are a California resident, you have the right to:
- Know what personal information we collect and how it is used
- Request deletion of your personal information
- Opt out of the sale of your personal information
- Non-discrimination for exercising your privacy rights
To opt out of the sale of your personal information or exercise any of these rights, please contact us at privacy@substantivesystems.com with the subject line "CCPA Request."
European Residents (GDPR)
If you are located in the European Economic Area, you have additional rights including:
- Right to access and portability of your data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict or object to processing
- Right to withdraw consent at any time
By using our services and agreeing to these terms, you provide explicit consent to the collection, processing, and transfer of your data as described in this policy, including to countries that may not provide the same level of data protection as your home country.
Analytics
We use Plausible Analytics, a privacy-focused analytics service that does not use cookies and does not collect personal data. This helps us understand how visitors use our website while respecting your privacy.
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
Your Rights
You have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information
- Opt out of marketing communications
Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us through our website contact form.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page with an updated date.